Case customised co-packaging project: Carlsberg one-stop shopping

21/12/2017

21/12/2017 Back to news

Carlsberg 0.0% is the latest completely new brew from the Carlsberg Brewery. While most alcohol-free beers still contain 0.5% alcohol, this new addition to the Carlsberg family is completely alcohol-free!

Its market introduction is being supported by various promotional campaigns: promotional shrink foil, a large display wave as well as the traditional cardboard bottle carriers, or beer clips, in the beer cases. AMAB completely integrates and coordinates all of the various re-pack, planning and work preparation activities with its partner.

The fact that the customer has only one point of contact is not the only benefit to this approach. The entire integration process, with all its accompanying communication, is also handled by AMAB, and that saves the customer significant time and energy. What’s more, these gains in synergy can save money, because the cost of a total package is sure to be lower than the sum of the individual costs. In other words: a complete solution!

Beside the promo displays, we want to give the beer clips the attention they deserve: beer clips are promotional cardboard packaging for 4 or 6 beer bottles. They fit over the necks of the bottles and allow the consumer to easily take a set (4 or 6) of bottles out of the case or off the shelf in the shop.

These beer clips must be carefully inserted over the bottles without creasing or other damage. AMAB has developed its own range of tools to perform this job flawlessly and ergonomically.

Interested in clipping your beer? AMAB can help you! In addition, we also have an excise licence for alcoholic beverages.