Project: Customised packaging for Lipton 2019-10-17T06:01:40+00:00

AMAB assembles the Lipton glorifier.

05/04/2017

With spring just around the corner, Unilever wants to highlight its top product, Lipton Ice Tea Original, during the coming weeks. For this promotion, Lipton uses a glorifier.

A glorifier, what’s that?

Glorifiers are used to give extra promotion to products, for instance in shops or during field sampling. Especially for the promotion of drinks and bottled products, the glorifier has proven its worth.
A glorifier is a real eye-catcher, which is specifically attached to a certain store shelf, and it is the perfect way of calling extra attention to a product. The possibilities, regarding size, shape, and choice of materials, are almost unlimited. The material can consist of plastic, acrylate, wood, cardboard or a combination of these. The weight of the product itself, on the one hand, and the duration of the promotion, on the other hand, have a sizable influence on the material choice.

How did AMAB help the brand Lipton in creating their specific glorifier?

To achieve the desired outcome, we professionally subdivided the project into a series of smaller steps:

  • Step 1: Turn the tin can over and make a hole in the bottom of the can
  • Step 2: Empty the cans with a suction machine
  • Step 3: Clean the cans and make sure that they remain free of dents
  • Step 4: Let the cans dry out for three days
  • Step 5: Attach to the cans transparent TEC7 tape on the pedestal
  • Step 6: Assemble the bracket with the magnetic holders, then assemble the pedestal and the holder into a glorifier
  • Step 7: Stack every two tin cans crosswise, wrap them in a protective air-bubble foil and pack them
  • Step 8: Attach a “Fragile” sticker on the packing carton, and everything is now ready for dispatch to the retailer!
Customised packaging by AMAB: Lipton glorifier
Customised packaging by AMAB: Lipton glorifier
Customised packaging by AMAB: Lipton glorifier
Customised packaging by AMAB: Lipton glorifier
Customised packaging by AMAB: Lipton glorifier
Customised packaging by AMAB: Lipton glorifier