AMAB supports the Belgian newspaper De Standaard with its Uw Dagelijks Brood campaign. 2019-10-16T20:20:24+00:00

AMAB supports the Belgian newspaper De Standaard with its Uw Dagelijks Brood (Your Daily Bread) campaign.

27/06/2017

Customized packaging De Standaard
Customized packaging De Standaard

In the weekend edition of De Standaard, the focus was on simple and pure bread. With the purchase of a copy of De Standaard: :

  • You were given a free ticket to the Open Air Museum Bokrijk, where the focus is on craftsmanship. In Bokrijk, you can also visit the Superette-bakery of Kobe Desramaults and the baker Sarah Lemke, which has just opened
  • A portion of real sourdough, with which you can bake bread yourself
  • A pretty cotton bread bag, in which you can store your bread in an aesthetic and ecologically responsible manner

How did AMAB help the newspaper De Standaard during this campaign?

During this national media campaign, AMAB offered support with the promotional and logistic preparations. In our air-conditioned warehouse, we provided advance storage for 125,000 bread bags and yeast bags. These bags were delivered in bulk, which meant that pre-handling was required. Our people folded these bags twice into an A4 format, added one yeast bag and bundled both articles in plastic sealing foil.

After that we still had to separate the bags according to the different bpost mass mailing centres. bpost came to pick up everything the day before the campaign, and, by Saturday the 24th of June the products were at the sales point.

As you can see, national media campaigns with strict deadlines are no problem for AMAB! Will you take up the challenge? We certainly do!