Case food packaging: AMAB supports the field marketing campaigns of the brand activator Bananas, which are being carried out for Milka Leo.

Field marketing, what’s in a name?

Field marketing is a marketing discipline that, by means of personal interaction, aims to improve the availability, presentation, promotion and sale of products and services. Field marketing is carried out ‘in the field’; there were products and services are being offered at locations that are visited by target groups in daily life. The objective of field marketing is to directly influence buying behaviour and brand experience.

Milka Leo

“Lééééooooo, iedereen komt als je Leo roept!” (“Lééééooooo – everyone comes running when you call out ‘Leo!’”) Who doesn’t know that? Children of the 60s, 70s, 80s, 90s or 2000s… the generations follow one another, but they are totally different. They do have one thing in common though: They all have tasted and shared the tenderness of Leo. Nowadays, Leo celebrates the links that these generations had with one another. Every family gets the opportunity of enjoying a unique experience.

How did AMAB help the brand to activate Bananas in their field sampling?

• AMAB applied a strip of glue to each wrapper, which had been delivered as a broadsheet
• The wrapper was then carefully folded by us around the Leo wafer
• All of this was carried out under cooled conditions, which had been adapted to the requirements of chocolate shops
• The finished Leos were then collected in handy boxes, ready for the promo teams

Below you will find some additional pictures of the atmosphere.